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Meet Anabelle - The Voice of Pinata's Social Media
Meet Anabelle - The Voice of Pinata's Social Media

Meet Anabelle - The Voice of Pinata's Social Media

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Meet Anabelle - The Voice of Pinata's Social Media
Pinata's social media manager, keeping our internal and external Pinata communities entertained and informed.

Tell us about your background & role at Pinata 

My background is traditionally in marketing! I have about seven years of marketing experience, having previously worked for a real estate firm doing things like video marketing, social media marketing, and designing print material for real estate agents. 

As Pinata’s Social Media Manager, I am the voice behind our Twitter and LinkedIn profiles. I pretty much curate our content and schedule it out. We try to keep a mix of educational and entertaining content on our feeds.

How did you become interested in web3? 

My husband originally introduced web3 to me in the Fall of 2021. He was into crypto, which I wasn't ever super interested in. But when I heard of NFTs, it kind of made more sense to me - having that creative side to it. So after my husband telling me more about NFTs, crypto, and blockchain for so many months, wanting to learn more about NFTs kind of kick-started me into this space in October 2021.

What is it like being the voice of Pinata on social media? 

It’s really fun. The people that I encounter and engage with every day, whether it be my team or personalities on Twitter, it's never really dull. I feel like it's such a different world - I’m acting as a voice for a serious, technical product, with a fun, whimsical brand side. 

What are your favorite parts of the role? 

When I came into this role, I realized Twitter is such a huge audience for us, and that's where I put most of my time - from creating the content to engaging directly with users. In my previous marketing roles, Twitter was not a platform we used (ever). Twitter is a beast of its own and that’s one of my favorite parts. I had to find this balance of embracing the web3 culture, which is memes and GMs, while also providing educational information. We want this space to be entertaining and interesting for people, but we also need to educate them in the right way. Giving them the right tools for them to stay in the space to succeed - whether they're creating a project or just staying to see what tech will come out of it. 

What is your favorite Twitter account? 

From web3 specifically, there's this account I follow and his handle is @CryptoGucci. He pretty much does weekly threads with updates on what's been happening in Ethereum. His feed is a lot of quality tweets with valuable information, and you know to expect that like a weekly roundup from him. THIS is why I come to Twitter - get the most relevant info in the shortest amount of time. 

Also, there's one, and I feel like it's a weird one - it's called ‘Are Publix Chicken Tenders Subs On Sale?’ and they pretty much give you an update on what's the deal of the day, every day. They really do like a big post when it's the chicken tender day. They're really funny because they take a very normal, everyday product and kind of like turn it into its own sub-brand within Publix. It's a really funny account, and they post funny memes so that's just like a fun one because you just wouldn't expect that from Publix. 

What type of companies are you excited to see transition to web3? 

Everyone always says that mass adoption will happen when people are using Blockchain technology and they don't even know it. So, I think that when everyday brands start to transition into web3, however they do, I’d be very interested to see how they do it.

Target, for example - they have this culture, this massive following of shoppers that are loyal to them. Aside from the tons of people that shop there, many have the app already, and are part of Target Circle rewards. So I'm curious to see how everyday things, like shopping in person at your favorite store, could tie in with blockchain technology. 

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H2 - Enabling Widespread Adoption for Music NFTs

paragraph — The first thing the music industry needs is more exposure. For artists, listeners and yeah, the labels. Even with the use cases mentioned above, the majority of the music industry still sees NFTs as a novelty rather than a legitimate way to run a business. We see a future where the experience is built and monetized on the blockchain, with labels taking part of the experience, as well.

Second, there needs to be a big jump in user experience. Listeners know what to expect with Spotify and Apple Music: a smooth, intuitive experience that lets them listen to Lil Nas X with just a few clicks. Web3 platforms aren’t quite there. Music NFTs and related premium content require extra steps that most people don’t yet have an appetite for.

H3 - How Could Music NFTs Save Artists?

paragraph — Musician Daniel Allan spent months building a relationship with the NFT community and raised 50 ETH to fund his new album, Overstimulated. Companies like Audius and artists like Vérité's, who raised $90,000 in an NFT launch, are at the forefront of exploring new ways to get paid. Avenged Sevenfold launched an NFT collection called "Deathbats Club" with 10,000 items that grants holders access to benefits such as meet and greets at shows, lifetime free tickets, limited edition merchandise, and more.

Photo of ETHDenver 2022 with Pinata employees
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H4 - Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

H5 — How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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QUOTE — Everyone is obsessed with making money and seeking alpha, which does a disservice to what [NFTs] can actually do. We have been instructing many bands that NFTs are a ticket for access to an exclusive club.” - M. Shadows, Avenged Sevenfold’s lead singer.

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