We love Twitch. They brought streaming to the masses, giving creators a new way to monetize their passion—be it gaming, sports, or even cooking—by creating loyal, engaged communities. But it’s far from perfect. As if building a community wasn’t hard enough, streamers who rely on Twitch as an income source still have to deal with a middleman that takes a hefty chunk of the subscription fee.
As a Twitch streamer, you're not just an entertainer, you’re a business, building a funnel with your Twitch community. Who will make it to the bottom of that funnel and what's in it for you? And for them? Submarine helps with both.
For all the streamers, dreamers, and in-betweeners, Submarine now supports unlockable content via Twitch subscription. This means that you can reward your loyal Twitch community with premium content that only they can access, such as unreleased footage, fireside chats, or a special speed-run route that you don’t want the public to know about yet. All without a single line of code.
Every community craves new content, but free content is everywhere. Exclusive content paves the way for you to make a living off your 1000 (or 100) true fans, giving those true fans an opportunity to connect with you on a deeper level.
Submarine helps you attract new paying subscribers to your channel, who will know that they aren’t just getting access to your stream, but also to exclusive content that no one else can see. With Submarine, all the effort you put in to promote your channel and create a quality streaming experience goes even further.
In addition to what you already offer to your subscribers, now you can Submarine things like:
- Highlight reels of your streamed content
- Unreleased video footage + extras
- Behind-the-scenes content
And you can easily tease this content during your streams and on your social channels, letting everyone know that there’s more behind the Submarine door.
Using Submarine’s Twitch unlocking feature is simple. First, upload your content through the Submarine dashboard.
Next, add in your content and Twitch channel details and hit ‘Upload and Continue’.
Next, share that link to your social channels (including Twitch).
Submarine will automatically detect whether or not someone is a subscriber to your Twitch channel. If they are, they get the content. If they aren’t, no content, but plenty of FOMO to become a subscriber. Here’s a short demo so you can see it in action.
We created Submarine to give creators an easy way to upload exclusive content, and choose who they want to be able to access it. Every creator has a public channel with free content. Now with Twitch Unlock, Submarine enables streamers to create a private channel for VIP content.
Connect your Twitch account to your Submarine dashboard and start creating new experiences for your fans. Happy streaming!
paragraph — The first thing the music industry needs is more exposure. For artists, listeners and yeah, the labels. Even with the use cases mentioned above, the majority of the music industry still sees NFTs as a novelty rather than a legitimate way to run a business. We see a future where the experience is built and monetized on the blockchain, with labels taking part of the experience, as well.
Second, there needs to be a big jump in user experience. Listeners know what to expect with Spotify and Apple Music: a smooth, intuitive experience that lets them listen to Lil Nas X with just a few clicks. Web3 platforms aren’t quite there. Music NFTs and related premium content require extra steps that most people don’t yet have an appetite for.
paragraph — Musician Daniel Allan spent months building a relationship with the NFT community and raised 50 ETH to fund his new album, Overstimulated. Companies like Audius and artists like Vérité's, who raised $90,000 in an NFT launch, are at the forefront of exploring new ways to get paid. Avenged Sevenfold launched an NFT collection called "Deathbats Club" with 10,000 items that grants holders access to benefits such as meet and greets at shows, lifetime free tickets, limited edition merchandise, and more.
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QUOTE — Everyone is obsessed with making money and seeking alpha, which does a disservice to what [NFTs] can actually do. We have been instructing many bands that NFTs are a ticket for access to an exclusive club.” - M. Shadows, Avenged Sevenfold’s lead singer.