KAZM: Elevating the loyalty program experience
When it comes to nurturing customer relationships, few activations hold as much weight as a strong loyalty program. But with so many different channels and touchpoints in today’s media-centric environment, unifying your customer activity can be a challenge that’s hard to overcome. That’s where KAZM comes in.
KAZM is a customer loyalty and engagement platform that makes it easy to launch and manage fully integrated, white labeled membership programs without writing a line of code. KAZM helps brands activate their members, create ecosystems that reward customers, and unify activity across multiple touch points. KAZM began using Pinata Cloud in 2022 to help power their tokenization and reward system that make up the backbone of their product.
No doubt—our technologies complement each other well. But foundationally, KAZM and Pinata have worked well together because we share a very similar goal: help build better communities.
Reimagining customer activation
In the past, if a brand wanted to enable an experience for their members from one platform to another, they would have needed multiple bespoke integrations or their own custom app. With KAZM, brands can plug into existing member touch points like loyalty programs, NFTs, social media, blockchains and payment gateways.
Brands like Decrypt, Immutable, Ambire, and Web3 Academy use KAZM to build comprehensive member profiles and help communities recognize, engage and reward activity everywhere. They make it easy to gate/tokenize exclusive content, quests, and tiered rewards without the need for coding or migrations.
Optimize growth, automate workflows, grow your community. That’s KAZM.
There’s a ton of value in the simple-yet-difficult task of getting to know your community. With unified profiles supported by robust analytics available to KAZM customers, brands can use data to drive meaningful activations and create parameters for gamification and loyalty on the blockchain. Optimize growth, automate workflows, grow your community. That’s KAZM.
The Challenge: Data Storage and Distribution at Scale
KAZM needed to be able to programmatically create NFT tokens for their memberships and loyalty programs, and point these tokens to their associated IPFS-hosted images—without storing and managing everything themselves. Their challenges in a nutshell:
- Speed - Being able to retrieve data at the speed at which people are used to from web2 tools and applications.
- Reliability - Being able to reference their IPFS content at any time, from anywhere in the world.
- Flexibility - Accessing this infrastructure with an API that could plug into their existing platform.
As a media storage and distribution platform purpose-built for IPFS and web3, Pinata helps Kazm launch white-labeled membership programs for brands with high-quality, custom content. When KAZM needs to point a token to their IPFS-hosted image, they use their Dedicated IPFS Gateway to ensure that content can be found quickly and reliably. Here’s how:
- Pinata has a built-in content delivery network (CDN) with over 200 caching locations around the world.
- Pinata’s IPFS nodes are always online. Because they are cloud hosted, Dedicated Gateways offer a reliable way to keep data available, 24/7.
- Pinata’s API lets KAZM access their decentralized storage and distribute content through their platform.
“Pinata has eliminated all the complication of hosting content on IPFS which lets us develop things faster with more confidence. Using their APIs is as easy as developing in the web2 world with all the benefits that hosting content on IPFS provides. Our customers love being able to have custom NFT images which Pinata makes easy so we can focus on delivering best-in-class loyalty programs." -Danny Franklin, KAZM CTO/Co-founder
We’ve been so impressed with not only KAZM’s technology, but also their commitment to community building for the next generation. We believe that loyalty programs can be one of the building blocks for the future of NFTs and web3, and KAZM is a leading example of how it can be done.
What’s next for KAZM
As KAZM continues to unify the community building experience, it will become increasingly easier (and more exciting) for brands across web2 and web3 to interact with their audience.
Kazm makes it possible for any brand to launch a white-labeled membership program on-chain, and use that membership to gamify key activations across every platform, drive higher customer LTV, and delight members with better rewards and token-enabled experiences.
We’re extremely proud to be a part of what KAZM is building and we can’t wait to see them continue their journey. Stay tuned to the KAZM blog for updates.
Click here to learn more about Pinata Cloud
Happy pinning!
H1 - THE RICH TEXT
EXAMPLE STARTS HERE
H2 - Enabling Widespread Adoption for Music NFTs
paragraph — The first thing the music industry needs is more exposure. For artists, listeners and yeah, the labels. Even with the use cases mentioned above, the majority of the music industry still sees NFTs as a novelty rather than a legitimate way to run a business. We see a future where the experience is built and monetized on the blockchain, with labels taking part of the experience, as well.
Second, there needs to be a big jump in user experience. Listeners know what to expect with Spotify and Apple Music: a smooth, intuitive experience that lets them listen to Lil Nas X with just a few clicks. Web3 platforms aren’t quite there. Music NFTs and related premium content require extra steps that most people don’t yet have an appetite for.
H3 - How Could Music NFTs Save Artists?
paragraph — Musician Daniel Allan spent months building a relationship with the NFT community and raised 50 ETH to fund his new album, Overstimulated. Companies like Audius and artists like Vérité's, who raised $90,000 in an NFT launch, are at the forefront of exploring new ways to get paid. Avenged Sevenfold launched an NFT collection called "Deathbats Club" with 10,000 items that grants holders access to benefits such as meet and greets at shows, lifetime free tickets, limited edition merchandise, and more.
H4 - Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
H5 — How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
LINK — This is how a link looks like. Please provide normal & hover state (if different than this)
- This will be bullet points
- Numbered list is the same but with numbers
- It has a margin-left applied
- Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
QUOTE — Everyone is obsessed with making money and seeking alpha, which does a disservice to what [NFTs] can actually do. We have been instructing many bands that NFTs are a ticket for access to an exclusive club.” - M. Shadows, Avenged Sevenfold’s lead singer.
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