My background in community management begins in co-working! I graduated from The University of Texas at Dallas in 2017, worked in insurance sales for a couple of years, then took on roles as a community manager at various co-working spaces around Dallas. After several years, I felt like I had reached the top of my range in co-working, and I really desired a role where I could expand and evolve my skills in a new industry. I already had an interest in tech, so I started looking into different companies and eventually came across Pinata. Throughout my interview process and meeting with the team, I knew I could be a great fit and I was elated to accept the position.
As Pinata’s Community Manager, my day-to-day consists of working closely with Steve, our Head of Community, by handling all support messages and questions from our users. I also prioritize building out our Discord, from announcing new product features to making sure everyone is accommodated for and happy in the Pinata community. It’s so important to the community team that we tackle user issues while maintaining a fun and whimsical environment. We’ve also just launched a new program called Pinata Astronauts (check out our Discord announcement here), a program made to help engage our users on a more interpersonal level through feedback, beta testing, and promoting community projects that use Pinata. We’re eager and excited to watch this new initiative grow.
I have always enjoyed video games! I started off with the Sega Dreamcast and played way too much Sonic Adventure 2 for a few years. As I got older and got more involved in the gaming community, I knew I loved watching streams, playing games, and interacting with people - so I eventually decided to start streaming myself. It was something I had always wanted to try, whether it proved to be successful or not. I’ve been streaming for about two years now, and every stream is different, but it’s something I’ve really enjoyed doing. This past year alone I was able to complete six games (Final Fantasy 14 (Shadowbringers), Final Fantasy 10, Final Fantasy 7 Remake, Mass Effect 1, Mass Effect 2 and Legend of Zelda: Breath of the Wild to be exact) which came with different, fun communities and audiences.
I really enjoy being a part of the Twitch community, both as a streamer and a viewer. As a streamer, oftentimes I’ll be sitting in my room alone preparing to start streaming, and in the first few seconds, I always question if people are going to show up and watch. The special part about Twitch is that, in my experience, people always show up regardless of what I’m doing on stream! Those who watch my stream are oftentimes there to hang out or show support, but a lot of viewers have also befriended each other within my channel, and that has been a really special thing to see! Overall, I find Twitch to be an incredibly meaningful platform as it has blossomed my love for gaming even further.
Overall, I see a lot of overlap within these three communities, especially through my role at Pinata. When it comes to gaming, people are always building and creating new things - especially within the web3 community. People are building full-on games on IPFS like Worldwide Webb - and they are popping up everywhere which is so cool to me. I can’t wait to see what the future holds for web3 and gaming. Being on the Community team at Pinata, I've had the chance to interact first-hand with some inspiring and innovative projects that creators in our community are building.
Application! I’d say the thing I’m most excited about would be the application of web3 and NFTs integrating with people’s day-to-day lives. I believe we’re heading down a path that allows for a lot more real-world utility. At the beginning of NFTs, everything was so raw and online. As a web3 community, we have evolved into so much more than that. I’m really interested to see the ways that web3 will grow and take different forms and directions.
paragraph — The first thing the music industry needs is more exposure. For artists, listeners and yeah, the labels. Even with the use cases mentioned above, the majority of the music industry still sees NFTs as a novelty rather than a legitimate way to run a business. We see a future where the experience is built and monetized on the blockchain, with labels taking part of the experience, as well.
Second, there needs to be a big jump in user experience. Listeners know what to expect with Spotify and Apple Music: a smooth, intuitive experience that lets them listen to Lil Nas X with just a few clicks. Web3 platforms aren’t quite there. Music NFTs and related premium content require extra steps that most people don’t yet have an appetite for.
paragraph — Musician Daniel Allan spent months building a relationship with the NFT community and raised 50 ETH to fund his new album, Overstimulated. Companies like Audius and artists like Vérité's, who raised $90,000 in an NFT launch, are at the forefront of exploring new ways to get paid. Avenged Sevenfold launched an NFT collection called "Deathbats Club" with 10,000 items that grants holders access to benefits such as meet and greets at shows, lifetime free tickets, limited edition merchandise, and more.
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QUOTE — Everyone is obsessed with making money and seeking alpha, which does a disservice to what [NFTs] can actually do. We have been instructing many bands that NFTs are a ticket for access to an exclusive club.” - M. Shadows, Avenged Sevenfold’s lead singer.