From live painting shows to NFT putt-putt, Art Basel in Miami had a bit of everything. Each year, the event is a celebration of the past, present and future of art and expression. And this year, web3 creators had more than just a seat at the table—they had a big heaping plate of the meal.
The presence of web3 creators and the audiences they drew shows just how far we’ve come in such a short amount of time. We were excited to be involved and experience it all first hand. Here’s a quick overview of who we saw, what we did, and what we came away most excited about for the future.
We've said it before and we'll say it again: there's nothing like meeting Pinata folks in real life. Art Basel provided a unique setting to meet up and talk with customers who are exploring web3 in very different ways, each contributing to the ecosystem and building something incredible. Here are a few of the of the creators we met up with.
Omni X is an NFT platform that lets artists, builders, collectors and gamers transfer and trade assets from varying ecosystems from a single user interface. As the first natively omnichain NFT platform, Omni X is built with unique tooling and social interactivity to help creators and communities interact and prosper.
We got to meet up with Daniel from Omni X and learn more about what’s coming. Customers can look forward to unprecedented levels of liquidity and access to a wide range of communities and projects—something we’ve never seen from marketplaces at this level. We. Are. Hyped.
You can never keep a good Doodle down.With Doodles 2 launching sometime in 2023, the Doodles team has been busy making a household name an even bigger presence—beyond just the world of NFTs, At this year’s Art Basel, the team hosted an interactive 9-hole Doodle Putt activation. And there were some real stakes involved—if you got a hole-in-one on the 9th hole, you'd get a free doodle! Sure beats the old windmill putt-putt that we’re used to. This was nothing short of flawless execution of their vision. Par the course for this amazing team.
One of our Basel highlights was being able to host an event with Americana, an incredible platform that lets creators turn physical items into NFTs. Safe to say they know how to throw a memorable party.
Contrasting with the wild and craziness of most Art Basel activations, the Americana event was much more intimate, offering massages, an oxygen bar, and even aura readings. They created an environment where people could connect and network in a beautiful location, without having to yell over each other. If you've ever been to Basel (or Miami in general), you know how rare this is.
Americana also hosted a group of incredible artists including Vinnie Hagar, Danny Cole & Andrew Wang who created original pieces live on the spot. Oh, and they hosted an event with the legendary artist Tom Sachs to show us the future of his new project, Rocket Factory. Not too shabby.
As part of the Pinata x Americana event, our incredible product manager Brooke Harter led a demo of Submarine.me, our no-code token gating tool. The audience got a chance to learn about the product, ask questions, and experience it firsthand.
There's really nothing out there like Submarining. With the option to token-gate content via NFT ownership, by retweets, or even geo-location, it's one of the most powerful tools for creators to monetize content and create meaningful communities. We’ll keep the Art Basel demo a 1:1 for those who attended, but here’s a demo from Justin, our VP of Product.
Of course the best way to see the power of Submarining is to try it for yourself.
So yeah. Art Basel was awesome, and the event activations were seriously incredible. But what’s most exciting is that people are still building and thinking outside of the box, being more creative with their product offerings and IRL activations. We look forward to seeing what these projects do over the next few months and years.
Until we meet again, Miami.
paragraph — The first thing the music industry needs is more exposure. For artists, listeners and yeah, the labels. Even with the use cases mentioned above, the majority of the music industry still sees NFTs as a novelty rather than a legitimate way to run a business. We see a future where the experience is built and monetized on the blockchain, with labels taking part of the experience, as well.
Second, there needs to be a big jump in user experience. Listeners know what to expect with Spotify and Apple Music: a smooth, intuitive experience that lets them listen to Lil Nas X with just a few clicks. Web3 platforms aren’t quite there. Music NFTs and related premium content require extra steps that most people don’t yet have an appetite for.
paragraph — Musician Daniel Allan spent months building a relationship with the NFT community and raised 50 ETH to fund his new album, Overstimulated. Companies like Audius and artists like Vérité's, who raised $90,000 in an NFT launch, are at the forefront of exploring new ways to get paid. Avenged Sevenfold launched an NFT collection called "Deathbats Club" with 10,000 items that grants holders access to benefits such as meet and greets at shows, lifetime free tickets, limited edition merchandise, and more.
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QUOTE — Everyone is obsessed with making money and seeking alpha, which does a disservice to what [NFTs] can actually do. We have been instructing many bands that NFTs are a ticket for access to an exclusive club.” - M. Shadows, Avenged Sevenfold’s lead singer.