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Introducing Submarining: What It Is & Why You Need It
Introducing Submarining: What It Is & Why You Need It

Introducing Submarining: What It Is & Why You Need It

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Introducing Submarining: What It Is & Why You Need It
Learn about Pinata's tool - Submarining! the need for permission controls based on NFT ownership, and why it's essential to have in the creative community.

A deeper level of protection

The NFT space may still seem like a new frontier for many, but those who have been around the space for a while know this isn’t going anywhere. If anything as NFTs continue to grow in popularity and more people want to get involved, the need for more security and control of your data is a top priority for this creative community. And like any new concept that unfolds as fast as this, there are kinks that need to be ironed out. One of the biggest concerns among users in the community has been the need for a solution that provides permission controls of their data based on NFT ownership. The team at Pinata has been hard at work behind the scenes, and we’re thrilled to present for the first time ever: Submarining.

What is Submarining?

Submarining is a new feature in the Pinata app that allows users to make an IPFS file they upload private from the public IPFS network. This capability allows people to attach data to an NFT and control who can view it based on ownership of the NFT.

Who can benefit from Pinata’s Submarining feature?

After collecting data from multiple rounds of customer interviews, user surveys, and research within the space, there was a clear demand for this feature. Since the majority of our current customers are developers or creators deeply involved in the NFT space, it was clear that users counting on Pinata for NFT storage would benefit from this new feature.

For developers, submarining provides the security to store files for apps and marketplaces, without the risk of their data being exposed. Similarly, creators who use NFTs to monetize their creative work can now share content with their customers without leaving their data on public IPFS, which reduces the risk of stolen content and NFT media. While these are just two examples of users who will benefit from Pinata’s submarining feature, there are bound to be more as new users join the NFT space daily and need this kind of protection.

Some frequently asked questions on submarining:

Since the arrival of Pinata’s submarining feature is still fresh on the market, we want to provide some guided questions and answers to help you better understand this feature. If you’re looking for a deeper understanding of how to use Submarining, perhaps from a technical perspective, check out our technical blog here.

Will I be able to make my NFTs private with submarining?

Yes, if you do not want to share your NFTs or content on the public IPFS network, submarining is a great new feature for you to try out.

Can I make my content public after I submarine it?

Yes! If you want to make a file public that’s been submarined, simply go into your account and set that file to 'public.'

How can I start using submarining?

Submarining is available for all Picnic Plan users of Pinata. To get started, simply sign up for an account with Pinata. For only $20 a month, you’ll be able to store your content, create your own dedicated gateway, and begin submarining any files you want.

We believe that the future of the internet will be a place that serves and elevates the creators and builders of our world, not the other way around. Submarining is the next step in this direction, giving users more control over their content with the ability to choose how you want to share content, and with whomever they please.

With more in the works at Pinata, it’s an exciting time to join our growing team. At the moment, Pinata is hiring backend engineers based in the United States. If you or someone you know is interested or would like to learn more, visit

Haven’t signed up for a Pinata account yet? Get started now.

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H2 - Enabling Widespread Adoption for Music NFTs

paragraph — The first thing the music industry needs is more exposure. For artists, listeners and yeah, the labels. Even with the use cases mentioned above, the majority of the music industry still sees NFTs as a novelty rather than a legitimate way to run a business. We see a future where the experience is built and monetized on the blockchain, with labels taking part of the experience, as well.

Second, there needs to be a big jump in user experience. Listeners know what to expect with Spotify and Apple Music: a smooth, intuitive experience that lets them listen to Lil Nas X with just a few clicks. Web3 platforms aren’t quite there. Music NFTs and related premium content require extra steps that most people don’t yet have an appetite for.

H3 - How Could Music NFTs Save Artists?

paragraph — Musician Daniel Allan spent months building a relationship with the NFT community and raised 50 ETH to fund his new album, Overstimulated. Companies like Audius and artists like Vérité's, who raised $90,000 in an NFT launch, are at the forefront of exploring new ways to get paid. Avenged Sevenfold launched an NFT collection called "Deathbats Club" with 10,000 items that grants holders access to benefits such as meet and greets at shows, lifetime free tickets, limited edition merchandise, and more.

Photo of ETHDenver 2022 with Pinata employees
This can also be styled!! Image caption.

H4 - Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

H5 — How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

LINK — This is how a link looks like. Please provide normal & hover state (if different than this)

  • This will be bullet points
  • Numbered list is the same but with numbers
  • It has a margin-left applied

QUOTE — Everyone is obsessed with making money and seeking alpha, which does a disservice to what [NFTs] can actually do. We have been instructing many bands that NFTs are a ticket for access to an exclusive club.” - M. Shadows, Avenged Sevenfold’s lead singer.

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